“We are always in search of the most delicate threads, the softest silk fibers, the quality of the fabric on the textiles that we use and the different stitches learned by tradition”.
We ( Juanita Alvarez as DESIGNER AND CREATIVE DIRECTOR and Juan David Moreno as TEXTILE RESEARCHER) started Hold Handmade Design in 2018, with the idea of creating a luxury brand of handbags exclusively made only by hand, inspired by the materials (natural fibers, threads, textiles and others…) made by artisans and weavers around the world. Behind each handbag we design there is a story to tell you how they became an art object ready to be hold on. for its production so that it becomes a high quality artisan piece. Each finished object is the summation of ancestral techniques, raw materials collected around the world and the wisdom of women artists and artisans who seal their stitches with their hands.
Hold is a synchronicity of the times of the day, of the times of the women who are part of the process, of the times of those who choose a masterpiece forever. The brand defines the old and the new, the ancestral and the modern, technological and handmade products. The perfect balance that manages to praise the women who wear each piece and at the same time honors the women who make this brand possible.